B&I Marketing Terms - are applied to articles that
discuss how products and services are being marketing. They are much more specific than
the Concept Terms that are also used in Business & Industry. Approximately, 20 percent
of the articles on B&I are indexed with Marketing Terms. Use Marketing Terms
when to retreive content that includes: ad agency activity, ad campaign information, ad
media and product marketing activities.
Marketing Terms - Expanded Definitions
Markteing Terms - Expanded Definitions - PDF file
| Account activity Ad inserts Ad recall Ad tip ins Ad volume Agency self regulation All agency All campaign All general All media All product marketing All research Association advertising Brand equity Business to business Cable TV advertising Campaign awards Campaign design Campaign effectiveness Campaign slogan Campaign spokesperson Campaign theme Catalogs Character symbol Cobranding Community advertising Consumer behavior |
Contests Cooperative campaign Corporate advertising Corporate sponsorship Corrective ads Coupons Crisis communications Direct mail Direct response TV marketing Distribution channels General agency General campaign General media General product marketing General research Global campaign Infomercials Interactive Internet Line extensions Loyalty Magazine advertising Media costs Media buying service Movie theater NAD review |
National campaign Network TV advertising New campaign Newspaper advertising Online Other general Outdoor Placement Point of purchase Political advertising Positioning-repositioning Premium luxury products Print ad coupons Print advertising Professional advertising Public opinion Public service advertising Radio Regional campaign Sales promotion Sampling Sports campaign Teaser campaign Telemarketing TV advertising Umbrella marketing Yellow Pages |
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